能实现规模扩张的品牌,大多具备核心原料集中、供应链高效的特点,比如鸡柳大人、蜜雪冰城、新疆炒米粉。米粉和米线赛道差异显著:米线重汤底,米粉重浇头。如今新疆炒米粉已占据米粉赛道的半壁江山,前十名中有五个是新疆炒米粉,剩下的多为螺蛳粉;米线赛道则以蒙自源等云南过桥米线为主。此外,窑鸡王也因原料集中,实现了供应链高效、成本可控,从而支撑规模扩张。
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圖像來源,AFP via Getty Images
Imagine a vast shopping mall parking lot with thousands of individual parking spots and internal lanes (representing road segments within a cluster). No matter how complex it is inside, there are usually only a few key exits to the main roads. Our goal was to identify these natural "exits" for each map cluster. For instance, the complex road network around Amsterdam Airport Schiphol (see on OpenStreetMap) has many internal roads but limited primary access points.